• Designing user-centered digital experiences focused on usability, conversion, and brand consistency across web and product environments..
• Creating wireframes, user flows, mockups, and interactive prototypes while making high-fidelity UI decisions with strong attention to visual hierarchy, typography, responsiveness, accessibility, and overall user experience.
•Designing interfaces and digital products aligned with branding guidelines and business objectives, while maintaining consistency across design systems and multi-platform experiences.
• Building and optimizing funnels, landing pages, VSLs, advertorials, product pages, collection pages, checkout flows, and hidden/secret pages using best UX/UI practices to improve engagement, retention, and conversion performance.
• Designing and defining user interactions, including the behavior of buttons, menus, and othe interactive elements.
• Creating page variations and conducting A/B testing to support performance analysis, experimentation, and data-driven decision-making.
• Collaborating closely with branding, copywriting, marketing, project management, and IT/development teams to ensure cohesive execution across all digital touchpoints.
• Using AI tools for image generation, creative asset creation, concept visualization, and vibe coding techniques for rapid idea generation, creative exploration, and faster product innovation workflows.

• Organizing and structuring content and information in a logical and intuitive manner by reduction in user error rates.
• Designing a diverse range of digital experiences, from e-commerce and informational websites to engaging landing pages, applications and efficient internal management tools.
• From a brief analysis and comprehensive understanding of the customer journey, seamlessly transitioning into creating wireframes, prototypes, and ultimately delivered a complete and polished design.
• Creation of brand identity, encompassing logos, icons, and a spectrum of other visually engaging design elements.
• Designing and defining user interactions, including the behavior of buttons, menus, and othe interactive elements.
• Communication with project managers, the marketing team, developers, system architect and clients

• Logos, layout design, branding, website desing, e-commerce, landing pages, applications
• Communication with clients, project management
• Brief preparation/analysis

• Learning WordPress tools
• Gaining familiarity with fundamental web design principles
• Creating informational and e-commerce websites
• Successfully implemented real client projects

• Photo retouch, color correction, green screen removal

• 3D visualizations, technical drawings, moodboards, funcional design