Wacademy

Redesign of the web design company’s representative website

Task

Redesign the existing website into a more user-friendly platform, providing interns and clients with seamless access to essential information.

Cooperation

Collaborate with the marketing team, graphic designer, and developers to create something amazing

Old Website Analysis

The main problem was that an integrated e-shop function allowed clients to order website creation, but there were many misunderstandings between clients and the project manager. By analyzing website data and clicks, it was evident that the cart was often abandoned. Discussions with project managers and salespeople revealed that clients were frequently unsure of what services they needed, often spending too much and ending up unhappy.

To solve this problem, a questionnaire or call was conducted with real clients who had already used Wacademy services. The main goal was to determine whether it was better for clients to buy everything directly from the website or to request a detailed email or phone call with an offer.

Google analytics results

Discussion with sales department, project managers and support team

Questionnaire for clients who are using the services

Website analysis

Old website design templates

What was made

We successfully clarified our branding idea, ensuring a well-defined and compelling project identity.

We meticulously sorted through the essential information, organizing it for efficient decision-making.

The e-shop part was removed and instead a query form was added.

With a strong emphasis on enhancing user experience, the design was crafted that not only captivates visually but also prioritizes user-friendliness, making it accessible to a diverse audience.