Telia Play

Redesign of the TV application, mobile app and web design

Note: the product development is still in progress, and due to confidentiality agreements, limited information can be shared at this stage

Task

Redesign of the Telia Play app for watching movies and TV channels across TV (bigscreen), mobile, and web platforms. The project includes a complete UI/UX and system overhaul, with responsive layouts tailored to each device type.

Cooperation

Collaborated with the system architect and senior UI designer to ensure alignment between design, functionality, and technical implementation.

Scope of Work – Telia Play App Redesign

  • Analysis of the existing app to identify usability issues and outdated patterns

  • Defined goals and requirements for the new environment, including what to remove and what new features to integrate

  • Created a comparative analysis of similar platforms, with detailed commentary on design decisions and functional relevance

  • Designed wireframes for main windows to define initial structure and layout

  • Developed animations to visualize key user flows, especially for the TV app

  • Built complete wireframes for all windows/screens across platforms

  • Created a new visual design for all main windows

  • Designed micro-animations for key windows and interaction points

  • Built a clickable prototype covering 10 major usage scenarios

  • Conducted usability testing with real users to validate design decisions

  • Delivered the final UI design for all platforms: TV (bigscreen), mobile, and web

Old system analysis

Analysis of other platforms with similar functionality

Old system design templates

Wireframes

New system and redesign

The app was redesigned to align with the latest design trends while maintaining usability, ensuring a timeless visual appeal, and preserving the brand’s identity.

The design was delivered in multiple formats to ensure responsiveness across the TV app, mobile app, desktop, and mobile web