Brief Analysis: Engaging in a detailed communication process with the client to clarify their vision and specific needs. This step ensures a thorough understanding of the project’s goals and requirements, fostering a clear and effective creative direction.

Visual Reasearch: firstly, the research was conducted by looking through competitors branding. The main goal at this stage was to understand what the client likes and dislikes about the competitors or other brands. To achieve this, the client was shown several different competitors and brands designs. The final decision was made that the product branding should feature harmonious light pastel colors, smooth lines, and create a feeling of celebration.